Privacy Policy

Introduction

At Discover Finance, USA, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, process, and safeguard your data when you visit our website or use our financial services and tools.

We comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws to ensure your rights are protected.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact information (name, email address, phone number)
• Demographic information (age, location, financial interests)
• Financial preferences and investment goals
• Communication preferences
• Account credentials and security information

Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our site
• Referral sources and search terms
• Cookies and similar tracking technologies

How We Use Your Information

We use your personal information for the following purposes:

• Providing financial insights, market analysis, and educational content
• Personalizing your experience and content recommendations
• Sending newsletters and financial updates (with your consent)
• Improving our website functionality and user experience
• Responding to your inquiries and providing customer support
• Complying with legal obligations and preventing fraud
• Conducting market research and analytics

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic. Our cookies serve the following purposes:

You can manage your cookie preferences through your browser settings or our cookie consent banner.

Third-Party Analytics

We use third-party analytics services, including Google Analytics, to understand how users interact with our financial content and tools. These services may collect information about your visits to our site and other websites to provide us with insights about user behavior and content performance.

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or adjusting your cookie preferences.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• To comply with legal obligations or court orders
• To protect our rights, property, or safety
• With trusted service providers who assist in website operations (under strict confidentiality agreements)
• In connection with a business merger, acquisition, or sale

Your Rights Under GDPR

If you are located in the European Union, you have the following rights regarding your personal data:

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security audits and updates
• Access controls and employee training
• Data backup and recovery procedures

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your data during international transfers.

Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:

We will respond to your privacy-related inquiries within 30 days of receipt. For urgent matters, please call our privacy hotline during business hours (Monday-Friday, 9 AM - 5 PM EST).